In a FINRA Office of Hearing Officers’ decision reported in September, 2015 (which is presently on appeal) De Pere, Wisconsin broker dealer KCD Financial, Inc. was censured and fined $115,000. The sanctions were based on findings that the firm permitted registered representatives in two branch offices to use false and misleading advertisements as a marketing tool for their securities business.
The findings stated that these registered representatives separately ran what was sometimes referred to as a certificate of deposit finder or locator service. The KCD Financial representatives regularly advertised Federal Deposit Insurance Corporation (FDIC)-insured CDs at a rate of return that was far above the market rate. No FDIC-insured CDs existed at the advertised rate of return, but the advertisements made it seem that these CDs existed.
The representatives used the advertisements to entice potential customers into their offices in order to sell securities and other financial products to them. However, the advertisements did not mention securities. The CD advertisements were not separate and apart from the representatives’ securities business, but rather, were a marketing tool for their securities business. Further, from the customers’ perspective, the CDs and securities were offered and sold by the same person from the same office as part of the same business. The OHO decision found that KCD Financial was aware of, or at least turned a blind eye to, the nature and function of the advertising.