In September, 2016, the Financial Industry Regulatory Authority (“FINRA”) announced that Robert W. Baird of Milwaukee, Wisconsin submitted an acceptance, waiver and consent letter regarding its failure to supervise a registered representative and correct a trading error that lead to a $34,000 loss in a customer’s account.
FINRA’s allegations against Robert W. Baird concerned the firm’s failure to investigate red flags indicating that a registered rep had allocated a $34,000 trading error to a customer, rather than to the firm. A Baird supervisor approved of the allocation until the customer complained, which lead to the firm reimbursing the customer for the mistake. FINRA also found that the firm did not establish and maintain written supervisory procedures to properly investigate and correct trading errors.
Registration and disciplinary history